I work with innovators and innovation-driven organisations when their work needs to be clearly understood—within core teams, by stakeholders, or by the public.

Innovation is not limited to one domain. When something new is introduced, it usually has business consequences (financial and operational), industry consequences (how sectors or value chains change), and societal consequences (how people, behaviour, or public systems are affected).  When these implications are interpreted differently by key actors, progress slows. My role is to offer an external, strategic perspective on how an innovation and its value are  understood, where interpretations diverge, and how clarity can be established in a way that enables informed action by stakeholders. 

I refer to this work as innovation sense-making. Shared understanding depends on how complexity, uncertainty, and outcomes are interpreted in practice.

I bring more than 15 years of experience working across the public sector, business, education, filmmaking, social innovation, and science engagement. I have led the development of a mission-aligned initiative connected to EU Priority Missions, with hands-on experience of how innovation is coordinated across sectors—and where misalignment most commonly occurs.

My work combines strategic analysis to clarify the core challenge in how innovation is understood, with practical approaches to onboarding and engagement so the work can move forward.