Most innovation- and research-led work contributes to societal change in some form. It may improve health or food systems, introduce new technologies, expand educational access, increase efficiency, or change how industries operate. Yet in many cases, this part remains implicit.

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When the societal relevance of your work is clearly identified and

actively applied, it significantly changes how it resonates. Stakeholders understand not only what you are developing, but why it matters beyond the immediate field and what change it is designed to create. Engagement becomes more focused. Funders and supporters understand the larger mission their support enables.

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With over 15 years of experience across the public sector, education, filmmaking, innovation, business, and science engagement, I have seen how strong initiatives lose momentum when their purpose and practical application are interpreted differently across partners and decision-makers.

 

My work focuses on identifying and structuring the societal dimension of your work — clarifying its mission, relevance, and practical implications in industries and society. I map where interpretations diverge across stakeholders and define how the intended change can be clearly articulated.

 

Strategic storytelling is one of the methods I use to ground complex work in real-life context. Data supports credibility. Lived experience and insight give context and meaning. Together, they transform information into understanding—and understanding into informed action.